BB Riverboats gets its name from the initials of the people who were instrumental in getting the business started; Ben Bernstein and Betty Blake. Although Betty did not have a financial interest, she was a veteran in the riverboat industry. Ben and Betty were close personal friends and there was no better person than Betty to fully understand all of the challenges of running a riverboat company. Although both have passed on, portraits of Ben and Betty are displayed on the Belle of Cincinnati, which is now the flagship of BB Riverboats' fleet of riverboats.
Ben coined the motto, "The Romance of Riverboat Dining" for his family's new restaurant and opened shortly after the purchase. He soon found out that his motto, and the fact that the restaurant was a converted steamboat, confused his customers into thinking that the Mike Fink was a working steamboat and went out on the river for cruises.
Customer after customer would inquire about when the boat was going out on a cruise. This got Ben thinking. What should he do?
How can he satisfy his customer's needs? The answer was clear. After the event was cancelled a festival was tentatively scheduled for , but was not held due to the poor economy and lack of corporate sponsors. Organizers later set a date of October 3—7, , which was subsequently also cancelled. The first Tall Stacks festival was held in October as a part of Cincinnati's bicentennial celebration.
Fourteen riverboats made appearances in the three-day festival, which included tours of the boats, cruises, and races between rivals Delta Queen and Belle of Louisville —a renewal of their annual race during the Kentucky Derby Festival in Louisville, Kentucky.
Now on a four-year schedule, the event was held in '95 to avoid conflicts with the Summer Olympics in Atlanta and the presidential race. After peaking at 1. The festival, scheduled to run from Oct. Nichols said she's confident the group can meet its sponsorship goals, including the sale of naming rights. This is for an event that only takes place every four years. But Tall Stacks may be pricing its naming-rights package too high, according to the editor of a Chicago-based newsletter that tracks sponsorship of events, arts organizations and sports arenas.
Ukman said the sale of title sponsorships is on the rise nationally. While she views Cincinnati's pricing as "aggressive," Ukman said the Tall Stacks Commission has a strong reputation for marketing sponsorships and may be able to entice naming-rights buyers with extra perks tied to the sponsorship deal.
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